Digital Marketing Executive

About Us

We are a leading provider of electric vehicles for the public sector, businesses, and individuals, based in Cardiff. Our mission is to drive the adoption of electric vehicles through innovative leasing solutions and exceptional customer service. We’re looking for a digital Marketing Executive to drive our digital presence, boost engagement, and generate leads through PPC, content creation, and social media growth. 

If you're a data-driven marketer with a creative edge and a passion for sustainability, we want to hear from you!

Key Responsibilities: 

Digital Advertising & Analytics

• Manage PPC campaigns (Google Ads, LinkedIn Ads, Meta Ads) to maximize ROI.
• Optimize website metadata, keywords, and SEO strategies to improve search rankings.
• Track and analyse website & campaign performance using Google Analytics & Google Tag Manager.
• Develop A/B testing strategies to refine ad copy, landing pages, and creatives.

Social Media & Content Creation

• Design eye-catching graphics, videos, carousels, Reels, and TikToks.
• Manage and grow FleetEV’s presence across Facebook, Twitter, Instagram, TikTok, and LinkedIn with engaging content using Canva and Adobe Creative Suite.
• Plan, execute, and analyse organic and paid social media campaigns.
• Develop a content calendar that aligns with brand goals and industry trends.
• Video Editing: Edit and produce high-quality videos for social media using Adobe Premiere Pro or Final Cut Pro.

Email Marketing & CRM

• Create and execute email marketing campaigns (Mailchimp, CRM campaigns).
• Develop automated email workflows to nurture leads and increase engagement.

Analytics & Reporting

• Track and analyse social media, website, and email marketing performance metrics.
• Prepare regular reports and provide insights to optimise campaigns.

Trend Monitoring & Strategy

• Stay updated with the latest social media and email marketing trends, tools, and best practices.
• Work closely with the marketing team to align content strategies with overall business objectives.

Customer Engagement & Brand Consistency

• Engage with followers, potential clients, and influencers to build a strong online community.
• Ensure all content aligns with FleetEV’s brand voice, messaging, and visual identity.

✅ Experience & Knowledge:

• 2+ years of experience in digital marketing, PPC, or social media marketing.
• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.
• Proficiency in Google Analytics, SEO, and website optimization techniques.
• Strong knowledge of organic and paid social media growth strategies.
• Experience with graphic design software (Adobe Creative Suite, Canva, etc.).
• Familiarity with video editing tools (Adobe Premiere Pro, Final Cut Pro, etc.).
• Basic knowledge of WordPress, Storyblok, or other CMS platforms.
• Experience with email marketing (Mailchimp, CRM campaigns, automation tools, etc.).
• Experience in Automotive industry a plus but not essential. 

✅ Core Skills:

• Degree in Business, Marketing, Communications, or a related field is preferred but not essential.
• Enthusiasm for digital media and marketing, with a strong desire to grow in the industry.
• Strong understanding of digital marketing principles and content creation tools.
• Excellent written and verbal communication skills.
• Strong organisational skills and attention to detail.
• Self Starter with the ability to work effectively in a team and adapt to a fast-paced environment.

🚀 Work at the forefront of EV & sustainability innovation.
📈 Opportunity to lead marketing initiatives with real impact.
💡 A creative & data-driven role with room for growth.
🏡 Flexible work environment (remote/hybrid options available).
🩺 Private medical insurance for your health & well-being.
💰 Access to exclusive salary sacrifice deals on EVs.
🎉 Quarterly team days out to connect & celebrate success. 
🎯 Performance-based bonus to reward your impact.