General Manager- F45 / FS8 Soco Lab

We are seeking a dedicated General Manager - F45 / FS8 Soco to join our Corporate Studio Team. The General Manager - F45 / FS8 Socowill be responsible for maintaining a standard of excellence in the Austin HQ studios and deliver an incredible workout experience. From onboarding and hiring new team members to leading a team of coaches, specialists, and trainers, to running classes, this position plays a pivotal role in day-to-day management of the studios, social media, member care, training classes, and driving membership sales and retention of the F45 & FS8 Soco studios.

The General Manager - F45 / FS8 Soco will:

• Be a full-time position requiring early mornings, evenings, and weekends based on studio needs.
• Supervise all daily operations, training and front desk personnel, and drive growth for F45 and FS8 studios.
• Ensure compliance with company policies, standards, and brand guidelines.
• Manage operating expenses and payroll budgets within set targets.
• Develop and maintain high-energy studio culture through incentives and contests.
• Execute retention strategies, promotions, and community engagement initiatives.
• Ensure studio tidiness, equipment maintenance, and adherence to training standards.
• Track and report key performance metrics (KPIs) for data-driven decision-making.
• Recruit, hire, train, and manage F45 coaches, FS8 trainers, and front desk membership support staff.
• Ensure team compliance with mandatory certifications and training.
• Plan and coordinate staff schedules for smooth daily operations.
• Lead by example, demonstrating company values and work ethic.
• In collaboration with the Corporate Studio Sales Manager, Director of
• Corporate Studios, and Fit House of Brands HQ, drive membership growth and retention.
• Engage the local community to boost studio awareness.
• Assist with onboarding and sales-related engagement as necessary.
• Deliver high-quality F45 and FS8 classes in line with brand guidelines.
• Ensure safe and proper use of training equipment.
• Maintain class sizes through schedule optimization.
• Manage relationships with vendors and suppliers.
• Prepare regular reports for upper management.
• Maintain studio and building facilities to a high standard.

• Personal Training Certificate, Mat & Reformer Certification, FS8
• Certification, or other relevant qualifications.
• Valid CPR and First Aid Certification.
• Strong anatomical knowledge with a focus on safety.
• Experience leading apparatus-based group classes with 6+ participants.
• Deep understanding of group fitness benefits and engagement strategies.
• Willingness to adapt to new developments in the fitness industry.
• 2+ years of proven sales leadership in the Health & Fitness industry preferred.
• 3+ years of management experience, overseeing hiring, training, performance management, and team development.
• Experience managing budgets, payroll, revenue, and forecasting.
• Strong understanding of business operations, including finance, HR, procurement, and studio operations.
• Proven track record of delivering high-quality customer service and fostering strong client relationships.
• Excellent communication, organizational, and written skills.
• Strong leadership and management abilities to create a positive and successful environment for both staff and members.
• Ability to implement and streamline new procedures in a fast-paced and diverse setting.
• Highly organized with the ability to prioritize and meet deadlines.
• Proficient in Microsoft Office, Mindbody Online, Google Workplace, and various media platforms.

• Exceptional Medical, Vision and Dental benefits
• Competitive salary, based on experience
• 401(k)
• Flexible, Unlimited PTO
• Casual dress and laid-back work environment
• Fun, fitness and health orientated environment

F45 is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.