Product Manager

About Boutir

Boutir is on a mission to redefine the retail experience for SME merchants by seamlessly bridging the online and offline shopping worlds. Our intuitive, all-in-one, AI-driven platform empowers retailers to manage their operations effortlessly - from launching an online store and managing inventory to integrating multi-channel orders - all without switching between systems.

At Boutir, we believe in retailing without borders - enabling businesses to reach beyond borders and unlock new opportunities. This influences our team-centric environment, where we believe in offering unparalleled opportunities to work cross-functionally, solve complex challenges, and drive meaningful impact in the future of commerce. If you’re curious, ambitious, and energized by big ideas, Boutir is the place to grow, lead, and shape the next era of online shopping—together.

Summary

We are seeking an ambitious and collaborative Product Manager to join our dynamic team to support and drive the strategy and execution of our product roadmap. You will own key initiatives and work closely with cross-functional teams, including engineering, design, marketing, and sales to deliver innovative and user-centric solutions that meet the needs of our merchants, achieve product success, and drive business growth.

• Own, prioritize, and drive the product roadmap for key initiatives, aligning it with customer needs and company goals
• Lead product discovery by partnering with customers, Sales, Customer Success, and Design to deeply understand user pain points and translate them into clear, actionable requirements
• Define and own success metrics, build business cases, and prioritize initiatives that maximize product and customer impact
• Collaborate closely with Engineering and Design teams to define product requirements, user stories, and acceptance criteria to deliver high-quality features on time and within scope
• Manage the product development lifecycle — from ideation and validation to launch, adoption, and iteration, ensuring timely and high-quality delivery
• Conduct market research, competitive analysis, and user insights. Use data (quantitative and qualitative) to identify product opportunities, drive continuous improvement, make informed decisions, and optimize the product experience.
• Lead A/B testing testing and other experiments to optimize product features and user experience; manage and prioritize product issues, bugs, and performance bottlenecks with internal teams
• Partner with Marketing, Sales, and Customer Success to ensure successful product releases, user enablement, and ongoing value delivery
• Continuously monitor market trends, competitive landscape, and customer feedback to identify new opportunities

• Bachelor’s degree
• 3+ years of product management experience, ideally in B2B SaaS or e-commerce environment
• Proven track record of successfully launching and managing digital products
• Strong understanding of agile development methodologies and product management best practices but innovative with unconventional solutions
• Broad knowledge of user research, data analysis, and product analytics tools
• Excellent analytical, problem solving, and decision making skills
• Outstanding communication and interpersonal skills (reading, writing, presenting) to various technical and non-technical audiences
• Thrives in a fast-paced, team-centric startup environment
• Must be fluent in English, Cantonese, and Mandarin 
• Familiarity with the Hong Kong e-commerce market and user landscape a plus
• Experience with e-commerce platforms, online store builders, or related technologies preferred

The role may be hybrid in one of our offices or remote. For remote, we are looking for candidates based in Malaysia.

Don’t hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past.  As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.