Senior Events Manager

About Fable

The best digital teams work with Fable to make products more accessible for over 1 billion people who live with disabilities. Some of our amazing clients include Walmart, Slack, Shopify, and more.

About the role

At Fable, we believe that every interaction is a chance to amplify accessibility—and our events are no exception. As our Senior Events Manager, you’ll bring Fable’s mission to life through immersive, thoughtful, and strategically-aligned experiences.

You’ll lead the charge in developing and executing a comprehensive B2B event strategy—across digital and in-person formats—to build brand awareness, generate leads, and strengthen customer relationships. From trade shows and roadshows to executive dinners and experiential activations, you’ll ensure that every event reflects Fable’s values and leaves a lasting impression.

This role blends strategic planning, brand thinking, and operational execution. You’ll collaborate across Marketing, Sales, CX, and Executive Leadership to make our event presence a competitive advantage in the market.

We are a remote-first company. For this role, we are open to applicants who are located in Canada, willing to work close to EST hours - East Coast based and EST hours preferred. If you believe that you match the majority of this job description, we highly encourage you to apply!

Responsibilities

Lead event strategy & planning

• Build and manage a rolling calendar of key industry events, hosted experiences, and sponsorship opportunities aligned to our GTM priorities.
• Collaborate with internal teams to ensure our events ladder up to integrated campaign and brand strategies.
• Identify and secure speaking opportunities for Fable leadership and SME’s at industry events and thought leadership platforms.
• Partner with Sales, Customer Success to identify high-impact events that drive pipeline and customer community and relationships (i.e customer-focused webinars, roundtables)
• Define event goals, KPIs, and ROI metrics—ensuring every event serves a clear business purpose.
• Work closely with RevOps and Marketing to ensure event attribution, lead capture, and pipeline measurement are integrated into our CRM and MAP workflows.
• Regularly report on event performance, learnings, and recommendations for improvement.
• Cultivate and manage relationships with external event partners, sponsors, and associations in the accessibility and UX space.
• Represent Fable at events and help evangelize our mission to create an inclusive digital world.

Execute unforgettable experiences that elevate our brand

• Own end-to-end planning for all events—from logistics and budget management to creative production and on-site execution.
• Design engaging, accessible booth experiences and event activations that reflect Fable’s values and brand identity.
• Manage vendor relationships, event platforms, contractors, and swag suppliers to ensure smooth operations and delivery.
• Act as the lead coordinator for on-site staff and executives, ensuring alignment and readiness before, during and post events.
• Implement pre- and post-event engagement strategies in partnership with Demand Gen and Sales.
• Collaborate with Design and Content to create cohesive, on-brand event collateral and experiences.
• Build and maintain an inventory of swag, signage, and brand materials—ensuring consistent quality and thoughtful distribution.
• Develop creative branded giveaways, VIP kits, and custom activations that support ABM, customer loyalty, and prospecting efforts.
• Track and analyze how our brand shows up at events and iterate based on learnings and feedback.

Key qualifications and assets

• 7+ years of experience in B2B event marketing, brand experiences, or field marketing—ideally in SaaS, tech, or design-centric industries.
• Proven track record of leading event strategy, logistics, and execution for both digital and in-person formats.
• Strong understanding of brand building and experiential marketing.
• Experience working with ABM strategies and collaborating closely with Sales and RevOps.
• Excellent communication, negotiation, and project management skills.
• Highly organized, detail-oriented, and thrives in a fast-paced, cross-functional environment.
• Comfortable managing budgets, timelines, vendors, and multiple projects simultaneously.
• Willingness to travel for events as needed.

You must be

• Passionate about inclusive design and excited to learn more about accessibility and creating truly accessible events.
• A collaborative partner who loves connecting the dots across teams.
• Resourceful, proactive, and adaptable—you don’t wait to be told what to do.
• Curious about what makes an experience memorable and impactful.
• Open to feedback and constantly looking for ways to improve.

Our values

To lead, listen first

You amplify voices that are less often heard and create space for those voices to grow. The quality of an idea doesn't correlate with the loudness of someone's voice.

The brain is a muscle

If you're going to do something, you will do it well. Practice often and rest when needed. Give your mind what it needs to thrive.

Unlearn to learn

What did we learn growing up, and what do we need to unlearn? It's essential to understanding our personal bias and position so that we can grow.

What's in it for you?

At Fable, you'll join a vibrant and rapid growth environment where you'll work with individuals who share the same values of being passionate, socially driven, inclusive, collaborative, and respectful. We offer great benefits such as stock options, career progression, professional development, health/dental benefits, and more.

Accessibility accommodations

Fable is an inclusive workplace. If you are facing any accessibility requirements or concerns regarding the hiring process or employment with us, please fill out this form or email us at jobs@makeitfable.com and include the subject line “Accessibility accommodation for Senior Events Manager job application.”