Director of Demand Generation

Company Overview:

Eve Legal is on a mission to revolutionize the legal tech industry by providing innovative AI-driven solutions that empower plaintiff attorneys to succeed. Our values of Excellence, Visionary Innovation, and Elevation guide everything we do—from how we work as a team to how we serve our clients and their clients.

Why Join Eve:

As Director of Demand Generation, you’ll play a critical role in shaping the overall demand generation  strategy along with the end-to-end execution of our campaigns across all digital channels.  This is an opportunity to make a significant impact on a high-growth company that is transforming the legal industry.

• Demand Strategy Development: Define and lead a multi-channel acquisition strategy across all digital channels that’s targeted at delivering against pipeline and revenue targets.
• Campaign Management:  Own end-to-end campaign execution across all digital channels, while collaborating cross-functionally to develop the creative content to deliver compelling campaigns.
• Data & Analytics: Develop an ever evolving set of KPI dashboards to track demand generation performance by channel, ultimately helping to drive decisions aimed at continuous improvement.
• Cross-Colloboration:  Collaborate with Product Marketing, Sales, and other functions to ensure we’re delivering consistent and impactful messaging across both digital and non-digital channels.
• Return on Ad Spend:  Manage the quarterly demand generation budget, while ensuring consistent performance against return on ad spend targets.

• Demand Generation Expertise: Proven experience in demand generation within B2B SaaS products, preferably in AI, legal tech, or enterprise software.
• Data-Driven: Strong analytical skills with expertise across all performance marketing metrics, including but not limited to, CAC, Break-Even Point, ROAS, and Lifetime Value.
• Results Oriented:  Track record of successfully and consistently meeting pipeline and revenue targets by expanding existing channels, while also testing into new channels.
• Innovative: Creative problem solver with experience testing new channels and acquisition tactics, along with continuous website optimization.
• Cross-Functional Leadership: Experience collaborating with Sales, Success, and Product teams to develop & execute an overall demand generation strategy that drives business impact.

• A strong background in B2B SaaS demand generation, with a minimum of 7+ years of experience
• Ability to to navigate ambiguity and adjust to strategies in a dynamic, fast-changing environment.
• Experience in high-growth startups, ideally in legal tech, AI, or data-driven enterprise products
• A sense of accountability and drive to take full ownership of the demand generation function and desired outcomes
• Data-driven approach to decision-making, with experience measuring demand generation impact

• 401(k) with Company Match
• Comprehensive Health, Dental, and Vision Insurance
• Unlimited PTO for work-life balance
• Professional Development Opportunities
• Monthly Lunch Stipend
• An inclusive, collaborative, and innovation-driven work environment