Social Media Analyst

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you.

We are seeking a Social Media Analyst to join our dynamic and growing marketing team. This role will be responsible for analyzing and optimizing Equinox’s social media performance across platforms, providing actionable insights that drive engagement, brand growth, and business impact. As part of a rapidly evolving team, this position offers the opportunity to contribute to the expansion and refinement of our social media strategy, ensuring it remains a key driver of brand awareness, customer acquisition, and retention. The ideal candidate is highly analytical, detail-oriented, and passionate about leveraging data to inform strategy while working closely with cross-functional teams to maximize social media’s impact across the entire customer journey.

Key Responsibilities:

• Monitor, analyze, and report on social media performance across key platforms (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and emerging channels).
• Develop and maintain social media dashboards and reporting frameworks to track KPIs such as engagement, reach, sentiment, conversion, and audience growth.
• Provide data-backed insights and recommendations to optimize content strategy, posting cadence, and audience engagement.
• Collaborate with content, creative, and paid media teams to ensure social insights inform creative development and campaign strategies.
• Track and benchmark performance against competitors and industry trends, identifying opportunities for innovation and differentiation.
• Support A/B testing initiatives to assess content effectiveness and platform optimizations.
• Partner with influencer and brand marketing teams to measure the impact of influencer collaborations and organic/paid social initiatives.
• Lead social listening efforts to monitor brand sentiment, emerging conversations, and audience feedback.

• 3-5 years of experience in social media analytics, digital marketing, or related roles, preferably within luxury, fitness, or lifestyle industries.
• Proficiency in social media analytics tools (e.g., Sprout Social, Brandwatch, Dash Hudson, NetBase, or similar).
• Strong analytical skills with experience interpreting data, identifying trends, and presenting insights in a clear and actionable manner.
• Understanding of paid and organic social media strategies and their impact on brand marketing and business goals.
• Experience with Google Analytics, Meta Business Suite, and platform-native analytics tools.
• Proficiency in data visualization tools (e.g., Tableau, Looker, Google Data Studio) is a plus.
• Excellent communication skills and ability to translate complex data into strategic recommendations.
• Passion for social media trends, audience behavior, and digital storytelling.

Pay Transparency: Min $75K - Max $80K

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer a competitive salary, benefits, and industry-leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa, and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal-opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.