Email Specialist, Marketing (Hybrid or Remote)

The Email Specialist plays a pivotal role in developing and executing strategic email marketing campaigns that enhance the digital experience for prospective students and parents, driving engagement and conversion in support of enrollment objectives. This position leverages marketing automation tools to personalize communications, optimize campaign performance, and foster a strong brand identity across all digital touchpoints.

The ideal candidate is a creative and analytical professional with expertise in email marketing automation, data analysis, and content strategy. They should be adept at crafting compelling, personalized email content that resonates with diverse audiences, including prospective students and parents. The Email Specialist will work collaboratively with cross-functional teams to align email strategies with broader marketing goals, ensuring seamless integration with other channels.

Key Responsibilities

Email Marketing Strategy and Automation
• Campaign Development: Design and implement targeted email campaigns using marketing automation platforms, focusing on personalized experiences that support the student journey from awareness to enrollment
• Automation and Optimization: Use marketing automation tools to streamline workflows, optimize email sequences, and enhance campaign efficiency
• Data Analysis: Conduct A/B testing and analyze campaign metrics to inform future email strategies, ensuring data-driven decision-making
• Content Creation: Develop engaging, benefit-driven email content that aligns with inbound marketing strategies, including buyer personas and customer journeys

Collaboration and Integration
• Cross-Functional Collaboration: Work closely with designers, writers, and other marketing team members to ensure consistent branding and messaging across all digital channels. Work closely with the information systems team to maintain data integrity and ensure proper implementation of database fields, values, and parameters when building automations and dynamic content
• Stakeholder Engagement: Collaborate with admissions, student affairs, and other departments to align email strategies with institutional goals and initiatives

Data-Driven Decision Making
• Performance Monitoring: Regularly monitor email performance metrics to assess campaign effectiveness and identify areas for improvement
• Segmentation and Personalization: Apply segmentation strategies to deliver targeted, personalized content that resonates with diverse audiences

Student and Parent Experience
• Experience Enhancement: Develop email content and campaigns that foster positive interactions with prospective students and parents, enhancing their overall experience with the institution
• Feedback and Improvement: Collect feedback from stakeholders to continually refine and improve email communications

Job Requirements
• Bachelor’s degree in Marketing, Communications, Information Technology, or related field preferred. Equivalent experience in automation workflows, database management, or technical marketing roles may be considered in lieu of formal education
• Proven experience in email marketing, marketing automation, and content strategy
• Experience with database management concepts and data hygiene practices
• Exceptional attention to detail, particularly when working with data fields
• Strong analytical thinking and problem-solving abilities
• Proficiency in marketing automation platforms (e.g. Salesforce)
• Ability to translate technical requirements into effective marketing solutions
• Excellent collaboration skills, especially when working with technical teams
• Strong written communication and content development skills
• Adaptability and flexibility when priorities shift
• Email marketing certifications (e.g., Salesforce Marketing Cloud, Pardot) or database-related certifications are a plus

Additional Information

Working Arrangements:
• Full-time (37.5 hours/week) position.
• While this can be a fully remote position, we encourage monthly office visits for training, strategy sessions, and collaboration; regional candidates interested in office time are especially welcome.
• Required to be available for real-time collaboration with the on-campus team during normal business hours of Monday – Friday, 8:30am-5:00pm ET
• Must maintain a dedicated workspace free from distractions that supports productive work and professional virtual collaboration
• Expected to perform work within the contiguous United States. Remote work outside of this area, including in Alaska, Hawaii, or internationally, is not permitted

Compensation & Benefits
• Annual Salary: $55,000 – $63,000
• Comprehensive Benefits Package:
• Health Coverage: Medical, dental, and vision insurance with HSA and FSA options
• Time off: 16 paid holidays plus generous accrual of paid vacation, sick and personal leave
• Retirement: 403(b) plan with employer matching contribution
• Education: Tuition benefits for employees and family members
• Wellness: Gym discount and Wellness programs with up to $300 annual incentives
• Security: Short-term and long-term disability coverage, plus life insurance
• Other Perks: Employee Assistance Program (EAP) with counseling services, access to employee discounts and local/national benefit programs

The successful completion of a criminal background check is required as a condition of employment.

Champlain College does not discriminate on the basis of race, creed, color, national origin, place of birth, ancestry, religion, age, sexual orientation, sex, gender identity, veteran or military service status, HIV -positive status, qualified disability, or on the basis of any other status protected by law, and does not discriminate in the administration of its education and admission policies, scholarship and loan programs, employment practices or co-curricular and other College-administered programs. Champlain College will make reasonable accommodations for otherwise qualified students, applicants for admission or employment, or employees.

Champlain College is committed to fostering an inclusive and welcoming community. We believe that bringing together individuals with different backgrounds, perspectives, and experiences enriches education and strengthens our community. At Champlain, all members are valued as individuals and respected for their unique contributions.

To apply, visit http://champlain.interviewexchange.com/jobofferdetails.jsp?JOBID=190897

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