PR Internship

Title: PR Intern

Department: IMC, Marketing

Location: London, UK

Reporting Relationship: Integrated Marketing Communications Manager, UK

Company Description

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Team

Our employee base represents the consumers we serve, and we are committed to ensuring that diversity is represented across our entire organization. Key statistics and notable awards include:

·       Our employees are 75% female and 40% diverse representing the consumers we serve.

·       We are a leader in board diversity. We are 1 of 4 public companies in the U.S. (out of over 4,200 public companies) with a Board of Directors that has 2/3 women and 1/3 diverse representation.

·       Top 100 Most Loved Workplaces (Newsweek 2022)

·       America’s Best Midsize Companies (Forbes 2023)

Culture and Compensation

We believe the combination of our high-performance team culture, total compensation, workplace flexibility and care for the team is unmatched. In addition to competitive pay and benefits, we are proud of the following:

·       Half-day Fridays all year round (2pm finish)

·       25 days holiday & 8 Bank Holidays (Prorated for the duration of the contract)

·       Hybrid working

·       Contributory Pension Scheme

Position Summary

We are looking for someone to join the Integrated Marketing Communications team at e.l.f. as the PR Intern supporting press, influencer, events, experiential and social strategies in the UK. The ideal candidate will love all things beauty and keep their finger on the pulse of what is up and coming, and trending in beauty and social. We are looking for someone who is organized, proactive and creative to help us be at the forefront of marketing - setting trends, not following.

This person will support the team in the creation and implementation of integrated plans that significantly accelerate brand reach, EMV and drive brand growth ambitions. This role will work with multiple departments to build strategic product launches across all e.l.f. channels for seamless campaigns to drive an elevated brand presence.

Responsibilities

·        Support with the planning and delivery of PR activity, experiential and influencer content in the UK

·        Assist the team with executing new campaign launches cross-functionally to deliver all assets on time, on budget and on strategy 

·        Develop and execute unique content ideas and touchpoints for new product, brand and category campaigns

·        Collaborate with internal teams to determine product focus for each campaign and ensure messaging & programming meet our KPI’s

·        Help the IMC Coordinator organize and manage the marketing calendar

·        Support the IMC Manager by monitoring and analysing new product and campaign launches, tracking business results and determining opportunities to optimize moving forward 

·        Build relationships with influencer agencies and third-party partners to help ensure best-practice, brand-first campaigns

·        Brainstorm and execute new, creative approaches to influencer campaigns and stay abreast of emerging trends, technologies, publishers and influencers

·        Track and synthesize ongoing trends in influencer marketing, PR and beauty social to help position us to make sure we are developing cutting edge strategies

·        Research, listen, and understand the rhythm of different types of consumers and consumer behaviour.

·        Raise and track POs, and gain experience with managing budgets

Requirements

·        Studying a degree, ideally in business, marketing or a related field.

·        Excellent written and verbal communication skills.

·        Strong interest in the beauty industry and current trends.

·        Strong numeracy and computer literacy, particularly in Microsoft Office (including Excel and PowerPoint).

·        Highly organized with strong attention to detail

·        Ability to work independently and as part of a team.

·        Interest in the beauty influencer landscape and a keen eye for visually appealing and engaging social media content.