Integrated Marketing Manager, DashPass Retention
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies that deliver for DashPass members everyday.
About the Role
We are looking for an experienced Integrated Marketing Manager to lead the strategy, development and execution of a wide scale of initiatives that engage DashPass members, offering them a best-in-class subscription. In this role, you will use insights to develop consumer-first strategies to retain DashPass members, and work closely with cross-functional teams to ensure we are driving our business forward while serving members’ needs.
About the Role
In this role, you will focus on retaining DashPass members by identifying ways to engage and upgrade them, so they get the best value from their membership.
You’re excited about this opportunity because you will…
- Act as the lynchpin between marketing teams (CRM, Paid Media, Creative Studio), Operations, Product, Finance, and Analytics to build and execute on integrated marketing campaigns for DashPass
- Identify and execute on opportunities to increase DashPass subscriber retention, while establishing the role of marketing and how we can bring more value to our members
- Create process where process doesn’t exist across key DashPass retention initiatives to streamline operations and foster a productive team culture
- Implement best practice across DashPass including, but not limited to, new benefit launches, seasonal occasions, tentpole campaigns, and more.
- Set the quarterly marketing goals and KPIs, and set up reporting to track their progress in partnership with Analytics, S&O and channel teams.
- Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal
- Establish reporting cadence across performance and retention campaigns, while driving action plans to grow our paid subscriber balance and reduce churn quarter over quarter
- Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams
- Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate
- Identify resource gaps for DashPass Marketing, and partner with your Manager and XFN partners to fill them
We’re excited about you because…
You have:
- Bachelor’s degree or higher; MBA a plus
- 7+ years experience in consumer marketing
- Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
- An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task.
- Demonstrable experience leading cross-functional workstreams and balancing multiple objectives and constraints
- You put the consumer at the heart of your work and rally the business in fulfilling their needs through our products and benefits
- The ability to connect with people, build relationships and influence with authority
- A strategic, business-mind; you find trends in the data and look to gather audience first insights
- A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
- A track record of driving and measuring business success through Marketing
- Bachelor’s degree or equivalent experience
Why You’ll Love Working at DoorDash
We are leaders – Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are doers – We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.
We are learners – Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and dashers.
We are one team – The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
We expect this position to be filled by 3/28/25
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays. Paid sick leave in compliance with applicable laws (i.e. Colorado Healthy Families and Workplaces Act).
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Average salary estimate
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DoorDash is a technology company that connects customers with their favorite local and national businesses in the United States and Canada. The company is headquartered in San Francisco, California.
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