Director of Integrated Media Planning

Job Summary

A company is looking for a Director, Integrated Media Planning.

Key Responsibilities

• Lead strategy, execution, and budget management of paid media campaigns across digital channels
• Develop audience profiles and analyze campaign outcomes to facilitate data-driven decisions
• Manage workloads of junior team members and maintain direct client contact to ensure smooth account activity

Required Qualifications

• 8+ years of experience in digital media planning and 2+ years in team management
• Strong analytical abilities and proficiency in media science and ROI definition
• Experience with omni-digital channels and familiarity with audience targeting
• History of working with analytics and reporting platforms
• Healthcare or pharmaceutical experience is a plus