B2B Service Account Executive

About DemandLab

Founded in 2009, DemandLab is a global B2B digital marketing agency that helps enterprises leverage the power of Martech, data, and content to enhance the customer experience and revenue performance.

We believe a marketing-led customer experience optimizes customer interactions by coordinating technology, data, and content to deliver brand-defining, personalized experiences at scale in every channel and throughout the customer journey.

We’ve grown from a one-person marketing automation agency to an international team helping B2B businesses solve their most complex marketing challenges and turn them into big wins. That’s why it’s hard for us to talk about ourselves without talking about the great things our clients are doing.

Key Responsibilities:

1. Sales Strategy

• Develop and execute strategic sales plans to achieve or exceed sales targets for our services.

2. Meeting Sales Targets: 

• To contribute to the company's growth and success, achieve monthly, quarterly, and annual sales targets. This role typically has an annual sales target of $1 million. All sales and pipelines must be tracked in SFDC. 

3. Prospecting and Lead Generation: 

• Identify potential clients through research, networking, and market analysis 
• Develop a pipeline of qualified leads to target for DemandLab services
• Initiate and maintain relationships with potential clients, understanding their specific marketing technology challenges and goals 
• Communicate our services and solutions effectively to address their needs

4. Solution Presentation: 

• Collaborate with our marketing technology experts to create customized proposals and presentations that demonstrate the value of our services
• Articulate how our solutions can improve clients' marketing efficiency and effectiveness and bring value to their company
• Conduct services presentations to potential clients, effectively communicating how our solution automates processes, repairs data discrepancies, and delivers actionable insights

5. Pipeline Management:

• Build and maintain a robust sales pipeline, consistently identifying and qualifying leads through strategic prospecting and relationship-building activities
• Monitor pipeline health and progress, proactively addressing any bottlenecks or issues that may arise to ensure sales objectives are met
• Forecast sales projections accurately based on pipeline analysis, market insights, and historical data
• The annual target pipeline is typically $2.5 million for this role. To be tracked in SFDC

6. Sales Process Management: 

• Manage the entire sales process, from initial contact to closing the deal
• Sales progression is only driven by observable factual evidence
• Keep accurate records of client interactions and sales activities using our CRM system
• Analyze sales data and market trends to identify opportunities for improvement and optimization, continuously refining sales strategies and tactics
• Coordinate with cross-functional teams such as marketing, product development, and customer support to ensure alignment and seamless execution of sales initiatives

7. Market Knowledge: 

• Stay up-to-date with the latest trends and developments in marketing technology, data architecture, and toolchain integration 
• Understand our competitive landscape and positioning within the industry

8. Collaboration: 

• Work closely with the client success, and marketing teams to coordinate efforts, share insights, and optimize strategies for client engagement
• Collaborate to negotiate and close deals

• 4+ years of business development experience required
• 1+ years of account executive experience required
• 2+ years of experience in agency services sales required (Martech services preferred)
• 2+ years of experience in B2B sales required
• 1+ years of Salesforce experience required
• Associate’s degree in business, or a related field, or equivalent experience
• Preferred Location: North America

• A competitive salary
• Health & Dental Insurance
• Health Care Plan Contribution (Medical)
• Retirement Plan matching as per the region
• 100% paid Life Insurance (Basic, Voluntary & AD&D)
• Generous Paid Time Off and Flexible Work Plans
• Funding for personal and professional development
• Flexible work environment
• The freedom to have fun, experiment, explore, and get creative in a supportive environment