Marketing & Partnerships Manager, Sports & Wellness

Dairy MAX is seeking a strategic and action-oriented leader to serve in an embedded role within the Dallas Cowboys’ Community Relations team. As the Official Nutrition Partner of the Dallas Cowboys, Dairy MAX works side-by-side with the team to co-create programs that support whole-child wellness and reinforce the message that nutrition fuels performance—on the field and in life.

This role supports and promotes the Cowboys’ leadership in youth health and wellness, helping amplify their community initiatives with impactful, science-based nutrition messaging. The Marketing & Partnerships Manager will lead community-facing initiatives, activate key events, and work across both organizations to ensure Dairy MAX is positioned as a trusted partner and resource.

The ideal candidate is a strategic thinker and strong relationship builder who can confidently navigate two distinct organizational cultures. They know how to align messaging with broader community goals, build trust across teams, and act boldly to identify opportunities where nutrition can make a meaningful impact, especially with youth and families.

Strategy Development and Alignment

• Co-create the youth wellness strategy and execution as a part of the Cowboys Community Relations team, leveraging the nutrition expertise of Dairy MAX and ensuring strategic alignment and return on investment for both parties and partners.
• Influence and strengthen program direction by contributing strategic insights and recommendations that guide planning and expand opportunities for collaboration.

Partnership and Relationship Management

• Establish strong relationships and work collaboratively with Cowboys partners to identify opportunities to integrate nutrition messaging into existing initiatives, reinforcing a shared commitment to healthier youth communities.
• Act as a key liaison between Dairy MAX and Cowboys teams to ensure shared goals stay on track, communication remains strong, and partnerships continue to move forward with purpose.

Program Coordination and Execution

• Support the implementation of nutrition messaging by coordinating with program staff and ensuring materials, messaging, and delivery are consistent and effective.
• Lead key Dallas Cowboys in-season activations such as PLAY60 Week, school visits, and youth sports events, ensuring strong execution and meaningful engagement.

Performance Tracking and Reporting

• Track performance and engagement metrics, identifying how initiatives contribute to overall impact and return on investment.

Qualifications & Experience

• Bachelor’s degree in marketing, sports marketing, sports management, or a related field.

• 5+ years of experience in marketing, sports partnerships, consumer packaged goods (CPG) brand management, or sponsorship activation.

• Proven success in building and managing strategic partnerships and brand collaborations, with a demonstrated ability to measure impact and ROI.

• Experience working with or within sports organizations, youth programs, or consumer brands.

• Strong understanding of event marketing, sponsorship integration, experiential marketing, partnership development, and assessing the effectiveness of marketing initiatives.

Competencies, Skills, Abilities, and Behaviors

• Strategic Vision: Translates organizational goals into actionable plans, adapting to shifting priorities without losing focus on the endgame.

• Collaborative Leadership: Builds strong, cross-functional partnerships, maintaining clarity of purpose and direction for all stakeholders.

• Persuasive Communication: Communicates with confidence and executive presence, delivering messages that resonate, inspire action, and advance shared objectives.

• Innovative Problem Solving: Thinks creatively to navigate complex challenges, identifying opportunities that drive meaningful change.

• Data-Driven Decision Making: Integrates performance metrics, audience insights, and ROI analysis to refine strategies and enhance program effectiveness.

• Outcome Orientation: Operates with a results-focused mindset, ensuring that all initiatives contribute measurable value to the organization and its partners.

Additional Requirements

• Willingness to travel regularly within the Dallas–Fort Worth area to support on-site programs and events.

• Flexibility to adjust work hours for evening and weekend events as needed.

• Up to 25% travel, including overnight stays, to support regional initiatives and key activations.

• Proven ability to manage multiple priorities and meet deadlines in a dynamic, fast-paced environment.

• Skilled at representing the organization with professionalism and confidence in high-profile settings.

We know that in order to meet our goal of growing dairy demand, we need the best people. We offer competitive compensation and generous benefits to help our employees balance their work and personal lives. Our comprehensive health and welfare plans offer medical, dental, vision, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking). Our 401k provides up to a 10% match and includes a Roth account. Dairy MAX reserves the right to change or end its benefits plans or programs at any time.

About Us

Dairy MAX, is a non-profit dairy council, representing more than 900 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming.

Dairy MAX is proud to be an Equal Employment Opportunity Employer committed to the principles of diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, sex, disability, age, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by applicable law.

We regret it is not possible to communicate with candidates except those who most closely match our requirements. Thank you.