Area Manager at The Hemp Co by Curaleaf

Title: Area Sales Manager at The Hemp Company by Curaleaf

Location: CT with up to 30% travel required

Job Type: Full Time | Exempt

Who You Are: 

As an Area Sales Manager for The Hemp Company by Curaleaf, overseeing Connecticut, you’ll lead all on- and off-premise sales activity across the state, with occasional travel to neighboring markets. Reporting directly to the VP of Sales, you’ll be responsible for growing market share, fostering key retail relationships, and executing against ambitious sales targets. Through regular market research and competitive analysis, you’ll help position The Hemp Company as the go-to brand for hemp-derived THC in Connecticut.

What You’ll Do: 

• Identify high-impact customer targets and maintain a pipeline of growth opportunities by aligning sales strategy with brand-building initiatives and emerging channel opportunities
• Conduct regular market surveys to gather competitive insights, and accurately log all sales activity, store visits, and account updates into KARMA — our internal CRM and field sales tracking platform
• Collaborate with leadership to develop a strategic selling plan rooted in customer insights, identifying opportunities to drive sales growth and expand across key trade channels
• Develop strong relationships with distributor teams to drive on- and off-premise sales through strategic partnerships, field support, and sharing industry insights directly with customers
• Deliver insightful reporting and analysis to highlight trends and uncover new opportunities, while taking ownership of service excellence in every customer and partner interaction

What You’ll Bring:

• 3 – 4 years of proven success in an Area Sales Manager or similar role
• You bring a sharp ability to design and execute impactful market research strategies that uncover actionable insights
• You bring strong interpersonal skills and emotional intelligence, allowing you to build and sustain meaningful relationships across all levels — both internally and externally — while navigating complex environments with a confident, personable, and solutions-focused approach
• You demonstrate the highest level of discretion and integrity, with exceptional written and verbal communication skills to effectively manage sensitive information and build trust across all interactions
• You thrive in ambiguity, taking initiative to develop creative, forward-thinking solutions and proactively seek out innovative ideas that drive results
• You excel at managing your time and workload efficiently, setting realistic deadlines while remaining flexible and adaptable in a fast-paced, ever-changing environment
• You hold yourself and others to the highest standards of quality, balancing a strong sense of accountability with the ability to work independently while fostering a collaborative, team-oriented environment across all levels of the organization

Even Better If:

• You have experience in cannabis, hemp, or other highly regulated industries, ideally including beverages