CRM Specialist - job 2 of 6

Job Summary

A company is looking for a Customer Relationship Management Specialist.

Key Responsibilities

• Lead the selection, setup, and optimization of a new CRM platform
• Design CRM processes that align with sales intent data and commercial goals
• Develop and execute B2B marketing campaigns aligned with seasonal demand and sales trends

Qualifications

• Proven experience with CRM platforms (Salesforce, HubSpot, or similar)
• Strong knowledge of B2B marketing, lead generation, and sales funnel optimization
• Experience with ZoomInfo or similar prospecting tools
• Ability to design and launch email-heavy campaigns
• Skilled in creating automation workflows to track and act on buyer intent