Performance Marketing Lead

About the Role:

We’re on the lookout for a Performance Marketing Lead who thrives on data-driven decision-making and has a knack for running high-impact paid campaigns. This role goes beyond just managing ads—you’ll be involved in client strategy, project execution, and vendor coordination to ensure top-notch campaign performance. Plus, you’ll have the opportunity to build and lead a team within our performance marketing vertical.

What You’ll Do:

Performance Marketing & Strategy

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

• Manage budgets, audience targeting, bidding strategies, and track key performance metrics

• Implement and monitor conversion tracking through Google Analytics, Google Tag Manager, and other analytics tools.

Client Servicing & Project Management

• Be the go-to person for clients, ensuring smooth communication and strategic alignment.

• Present performance reports, insights, and growth recommendations.

• Collaborate with design, content, and development teams to ensure campaigns run flawlessly.

• Manage multiple accounts, ensuring campaigns are launched and optimized on time.

Vendor & Partner Coordination

• Work with external vendors for media buying, content creation, and ad placements.

• Negotiate contracts and ensure high-quality, timely deliverables.

• Stay updated with industry trends, new ad formats, and platform updates.

What We’re Looking For:

• 5+ years of hands-on experience in performance marketing, PPC, and paid media (agency experience preferred).

• Proven expertise in Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads.

• Strong analytical skills with experience in Google Analytics, GTM, and Data Studio.

• Experience in lead generation, e-commerce campaigns, and conversion optimization.

• Ability to manage multiple client accounts and deliver measurable results.

• A proactive problem-solver with a data-driven mindset.

• Strong communication and stakeholder management skills.

Why Join Us?

• Work with global brands and fast-growing businesses.

• Lead and scale your own team of performance marketers.

• Be part of a dynamic, collaborative, and innovation-driven environment.

If this sounds like a great fit, let’s connect! Apply now by sending your resume to hr@cranberrydesignstudio.com] with the subject “Performance Marketing Lead Application.”