Consumer Engagement Specialist

Job Summary

A company is looking for a Consumer Engagement Specialist.

Key Responsibilities

• Execute automated, data-based marketing communications across the customer lifecycle to enhance retention
• Intervene at high-risk points during onboarding and engagement to reduce churn
• Analyze retention and engagement data to uncover actionable insights and inform initiatives

Required Qualifications

• Extensive experience in lifecycle, CRM, and retention marketing, preferably in a subscription or SaaS environment
• Proven track record of designing and scaling programs that enhance activation and feature adoption
• Strong analytical skills with expertise in data-driven retention initiatives
• Experience working in cross-functional teams, including Product, Data, and Marketing
• Familiarity with various Customer Data Platforms and CRMs