Demand Generation Manager (US)

About You

We are seeking a highly motivated and results-driven Demand Generation Manager (US) to join our dynamic marketing team. This role will focus on driving demand and pipeline growth within enterprise retail accounts, targeting key verticals such as Fashion & Apparel, Furniture, Department Stores, and Grocery. You will be responsible for executing paid search, paid social, email marketing, and webinar campaigns to attract and convert our Ideal Customer Profile (ICP) personas.

About Us

Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI-first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver highly personalized experiences that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, home24, Maxeda Brands, Birkenstock and The Very Group. Constructor is a U.S. based company that was founded in 2015 by Eli Finkelshteyn and Dan McCormick. For more, visit: constructor.com. 

About the Position

Strategy Development:

• Define and refine target audience segments within enterprise retail, leveraging data-driven insights.
• Develop and execute multi-channel demand generation programs to generate high-quality pipeline.
• Identify and implement new demand generation tactics to accelerate lead-to-opportunity conversion rates.

Campaign Execution:

• Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns to drive brand awareness and high-quality conversions.
• Create and manage email marketing campaigns to nurture prospects through the funnel. 
• Develop and execute webinars that engage target accounts and drive lead generation.
• Partner with content and creative teams to develop high-impact campaign messaging and assets tailored to different buyer personas and funnel stages.
• Manage marketing automation platforms to execute and optimize demand generation campaigns.

Collaboration & Alignment:

• Work closely with SDR, Product, and Revenue Operations to align demand generation efforts with business goals.
• Collaborate with Constructor’s paid agency to set up campaigns, track KPIs, optimize spend to accelerate conversions and pipeline generation.
• Collaborate with marketing operations to improve lead scoring, attribution, and campaign performance tracking.

Data-Driven Optimization:

• Continuously analyze campaign performance tracking Leads, QCs and key pipeline metrics.
• Utilize marketing analytics tools to track and optimize campaign effectiveness.
• Conduct A/B testing across email, ad copy, landing pages, and creative assets to improve conversion rates.

Requirements:

• 3-5+ years of experience in B2B demand generation or growth marketing, preferably in retail tech, eCommerce, or SaaS.
• Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads), marketing automation tools, CRM (Salesforce).
• Proven track record in driving pipeline and revenue growth through multichannel demand generation strategies.
• Strong analytical mindset with the ability to interpret data, optimize campaigns, and present insights to stakeholders.
• Excellent project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
• Exceptional communication and collaboration skills, working cross-functionally with sales, product, and operations teams.

• 🏝️ Unlimited vacation time -we strongly encourage all of our employees take at least 3 weeks per year
• 💰 A competitive compensation package including stock options
• 🌎 Fully remote team - choose where you live
• 🛋️ Work from home stipend! We want you to have the resources you need to set up your home office
• 💻 Apple laptops provided for new employees
• 🧑‍🎓 Training and development budget for every employee, refreshed each year
• 👪 Parental leave for qualified employees
• 🧠 Work with smart people who will help you grow and make a meaningful impact

Diversity, Equity, and Inclusion at Constructor

At Constructor.io we are committed to cultivating a work environment that is diverse, equitable, and inclusive. As an equal opportunity employer, we welcome individuals of all backgrounds and provide equal opportunities to all applicants regardless of their education, diversity of opinion, race, color, religion, gender, gender expression, sexual orientation, national origin, genetics, disability, age, veteran status or affiliation in any other protected group. Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. Our primary interest is in finding the best candidate for the job. We encourage you to apply even if you don’t meet all of our listed qualifications.