Regional Sales Manager - Western & Central Africa

As a Regional Sales Manager at Cambium Networks, you will be responsible for promoting and selling our cutting-edge wireless solutions across French-speaking territories in Western and Central Africa. You'll manage relationships with distributors and partners while developing a robust go-to-market strategy to drive revenue and achieve sales forecasts.

Success in the Regional Sales Manager role at Cambium Networks requires excellent communication and interpersonal skills, strategic thinking, and a deep understanding of sales processes. You'll need to build strong relationships with channel partners and distributors while being familiar with wireless broadband technology and the enterprise networking landscape.

The Regional Sales Manager at Cambium Networks will primarily focus on the French-speaking territories of Western and Central Africa, including countries like Cameroon, Congo DRC, Gabon, and others. Your role will involve traveling frequently within these regions to engage with partners and customers.

In your role as a Regional Sales Manager at Cambium Networks, you will develop and execute targeted sales and marketing strategies tailored to each country in your region. This includes forecasting revenue, nurturing relationships, and organizing marketing activities to strengthen the Cambium brand.

You will work with a diverse range of customers as a Regional Sales Manager at Cambium Networks, including top value-added resellers (VARs), education, healthcare, hospitality, and enterprise companies. Understanding their unique requirements will be key to promoting our solutions effectively.

Absolutely! Cambium Networks values employee growth and development. As a Regional Sales Manager, you'll have access to training programs, workshops, and other resources that can help you advance your career while making a tangible impact in the organization.

As a Regional Sales Manager at Cambium Networks, you will leverage tools such as CRM platforms for pipeline management (like NetSuite) and collaborate closely with marketing teams to execute effective campaigns. Utilizing these tools will help you track performance and improve efficiencies in your sales efforts.

When answering this question, highlight specific experiences where you successfully managed relationships with distributors or partners. Share examples of strategies you implemented to grow sales and any metrics that demonstrate your success in channel sales.

Explain your approach to organizing your sales pipeline, emphasizing tools you use such as CRM systems to track leads and opportunities. Discuss how you assess which opportunities to prioritize based on potential revenue and strategic importance.

Provide a detailed case study of a go-to-market strategy you developed for a launch or a new product. Discuss your target market analysis, key messaging, and the results achieved, ensuring to mention any teamwork that was essential to its success.

Share a structured method for handling objections, such as actively listening to the client’s concerns, validating their feelings, and providing tailored solutions to address their specific objections. Use real-life examples to illustrate your points.

Discuss your strategies for building rapport and trust with distributors, such as regular check-ins, understanding their business needs, and providing them with necessary support and resources to promote Cambium’s solutions.

Elaborate on your process for forecasting sales, including the methodologies you use to analyze historical data, trends, and partnerships that contribute to sales projections. Mention any systems or tools you are familiar with that assist in this process.

Outline the key performance indicators (KPIs) you track, such as sales growth, new partnerships established, and revenue targets met. Emphasize the importance of setting both qualitative and quantitative targets.

Discuss how collaboration with technical teams, marketing, and other sales personnel is crucial in achieving sales objectives. Share an example where teamwork resulted in a successful project or sales enhancement.

Detail the various resources and methods you use to monitor market trends, such as industry reports, networking with peers, attending trade shows, and using news outlets to stay informed about competitors’ activities.

Convey your passion for technology and the specific appeal of Cambium Networks’ products. Highlight how your skills and experiences align with the company's goals and how you see yourself contributing to its growth in the region.