Performance Marketing Specialist

We are seeking a results-driven Performance Marketing Specialist to join our team. The ideal candidate will have a deep understanding of performance marketing across various platforms, including Google AdWords, Google DV360, YouTube and Meta (Facebook, Instagram). You will be responsible for driving online acquisition, optimising campaign performance, and maximising ROI through strategic paid media campaigns. This role requires a proactive mindset, analytical skills, and a passion for digital marketing.

Functions of the Role/Main Responsibilities:

Campaign Management & Optimisation:

·        Plan, execute, and optimise paid media campaigns across Google AdWords, Google DV360, YouTube and Meta platforms (Facebook, Instagram) to meet performance goals.

·        Implement strategies for keyword bidding, ad copy testing, and A/B testing to maximise conversion rates and lower cost per acquisition (CPA).

·        Continuously monitor and adjust campaign budgets and bids to ensure efficiency and maximise ROI.

Performance Analysis & Reporting:

·        Track, analyse, and report on key performance metrics, including click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS).

·        Generate regular performance reports and provide actionable insights and recommendations to improve campaign results.

·        Use Google Analytics and other analytics tools to measure campaign effectiveness and user behaviour.

Audience Targeting & Segmentation:

·        Develop and refine audience segments to target the right demographics across Google and Meta platforms.

·        Implement remarketing strategies to re-engage users and drive conversions.

Platform Expertise & Innovation:

·        Stay updated on the latest trends, features, and updates in Google AdWords, DV360, and Meta.

·        Identify new opportunities for growth and recommend innovative approaches to improve campaign performance.

Collaboration & Stakeholder Management:

·        Work closely with cross-functional teams, including the content, creative, and data analytics teams, to ensure a cohesive approach to digital campaigns.

·        Serve as the primary point of contact for external vendors and agencies involved in digital advertising efforts.

 The Person Specification:

·        4+ years of hands-on experience in managing performance campaigns on Google AdWords, DV360, YouTube and Meta (Facebook and Instagram) campaigns.

·        Education to a degree level (ideally digital marketing) or highly relevant compensating work experience in the service/energy industry.

·        Proven track record of optimising campaigns to achieve performance goals, such as ROI, CPA, and conversion rates.

·        Proficiency in Google AdWords, Google DV360, YouTube, and Meta Business Manager.

·        Strong analytical skills with experience in Google Analytics and other tracking tools.

·        Advanced Excel skills for data analysis and reporting.

Stakeholder management:

·       Marketing & CX team

·       Commercial Leadership Team

·       IT Team

·       Customer Facing Teams

·       Suppliers/Agencies

·       SHV

Key Behaviours:

Putting People at the Heart

·        You earn your people’s trust through honesty and integrity.

·        You treat people with care and respect.

·        You invest in your personal growth.

·        You provide honest feedback and encourage others to do the same.

·        You seek diverse perspectives to achieve team goals.

Setting Ambition

·        You articulate your goals in a way everyone understands.

·        You provide guidance through everyday actions and decision-making.

·        You bring people along with us using our personal energy.

·        You translate your goals and ambitions into objectives and actions.

·        You communicate clearly, openly, and often.

Ensuring Wellbeing

·        You safeguard a safe, positive, and supportive workplace.

·        You make sure people feel free to speak up and share opinions.

·        You encourage initiative and pursue new ideas.

·        You drive a culture that values, encourages, and supports diversity.

·        You never compromise on our ethics and compliance.

Problem Solving

·        You analyse all types of information and draws well-reasoned conclusions.

·        You probe information, weighing up the pros and cons of different solutions.

·        You problem solve issues so that they do not reoccur.

·        You make confident decisions based on facts and data.

·        You accelerate learning by constantly testing, refining, and improving.

Delivering Result

·        You balance short-term success with long-term goals.

·        You achieve ambitious goals and take accountability for results.

·        You focus on real and relevant customer needs.

·        You leverage the power of your networks both inside and outside the company.

·        You show courage in trialling new solutions and delivering positive project outcomes.

Annual Leave: annual leave entitlement starts at 22 days and increases with service level.

Additional Days Off: Calor provide two additional paid days off, that is 27th December and Good Friday.

Pension: Upon commencement of your employment with Calor you will automatically participate in the Company Defined Contribution Pension Scheme. Matching Company contribution of up to 5%.

Private Health Insurance: Calor will make contributions of €568 towards your health insurance through the company’s VHI Group Scheme.

Life Assurance: Available to permanent employees in the event of death in service.

Income Protection: If absent from work on a long-term basis over 6 months due disability or illness, 2/3’s of salary less the state illness benefit will be protected subject to terms and conditions.

Christmas Voucher: Employees with minimum of 6 months at 31st December may avail of a Christmas voucher under the small benefits exemption. 

Employee Assistance Programme: Confidential counselling and support services are available to you and your family for personal and work-related issues.

Maternity Benefit: Company top-up on State benefit after one year of continuous service.

Professional Development Programmes & Sponsorship: Calor will contribute to the funding of professional development of all permanent employees, subject to approval and completion of successful probation.

Employee Discount on Calor Products:  Discount on gas and exclusive offers for permanent Calor employees.

Volunteering: We encourage all our employees to avail of the opportunity to contribute and volunteer in their local communities by providing one paid day off of volunteering leave per year.

Cycle to Work Scheme: The cycle to work scheme enables you to purchase a bicycle, accessories, and safety equipment, without the liability of tax, PRSI or the Universal Social Charge on your repayments.

Anti-flu vaccine: On an annual basis in October /November you can purchase the flu vaccine through a Chemist and claim back the expenses through the online expenses system Concur.

Eye test: You are eligible for free eye test every 2 years and to a contribution towards spectacles.

Hybrid Workers – Home Office Equipment: Desk, chair, screen, and IT equipment can be arranged with the QHSE Team.

Subsidised Canteen Facilities: Subsidised catering arrangements are provided by Calor to all staff.

Social events: Christmas party, family days

Free Car Parking: Parking facilities available at all locations.