Director of Paid Media (Digital)

About the Role

We’re looking for an innovative and results-driven performance marketing leader to join our Growth team as the Director of Digital Paid Media. This key leadership role will focus on driving sustainable omni-channel sales growth, with a particular emphasis on direct-to-consumer (DTC) customer acquisition. As a strategic visionary, you’ll utilize your expertise in digital acquisition channels, creative optimization, and data-driven decision-making to deliver measurable, scalable business results.

You will spearhead performance marketing initiatives across platforms like Search, Social, and Programmatic, taking end-to-end ownership of account structures, bid/buying strategies, creative testing, and landing page optimization. Success in this role requires a proven ability to manage significant budgets, own a high performing ad-creative process, and leverage advanced analytics tools such as MMA/MTA reporting and incrementality testing to optimize for growth and efficiency.

Key Responsibilities

• Strategize and Execute: Develop and implement a forward-thinking paid media strategy that ensures efficient budget allocation, aligns with business objectives, and delivers on growth targets.
• Lead Creative Excellence: Oversee a robust creative testing framework in partnership with Brand and Creative teams, ensuring campaign assets are innovative, impactful, while remaining aligned with the broader brand narrative.
• Optimize Through Data: Collaborate with Analytics to enhance tracking, measurement, and reporting systems. Regularly analyze performance metrics, surface actionable insights, and present compelling updates to senior leadership.
• Foster a High-Performing Team: Mentor channel analysts and manage relationships with external agencies to drive accountability, alignment, and outstanding performance outcomes.
• Champion Innovation: Promote a culture of testing and experimentation by leveraging a hypothesis-driven approach to uncover optimization opportunities that elevate acquisition efficiency and user experience.
• Stay Ahead of the Curve: Act as the go-to expert on evolving consumer behavior, competitor activity, and cutting-edge tools in media buying, personalization, and marketing attribution.

Qualifications

• Experience: 6+ years of hands-on DTC paid marketing experience, including at least 2 years in-house at a high-growth consumer brand. A strong background in Paid Search, Paid Social, and Programmatic media buying is essential.
• Creative Vision: Demonstrated success managing a fast-paced, high-quality ad creative process that balances data insights with emerging trends.
• Analytical Expertise: Exceptional ability to synthesize and interpret complex data sets, uncover actionable insights, and develop models to inform decision-making.
• Communication Skills: Excellent ability to communicate complex concepts clearly and persuasively to technical and non-technical stakeholders. Proven track record of influencing cross-functional teams and senior leaders.
• Innovative Mindset: Proactive and forward-thinking, with a strong grasp of industry trends, emerging technologies, and advanced attribution tools.

Why Join Us?

• High-Impact Role: Take ownership of a critical function in a fast-paced, high-growth environment.
• Collaborative Culture: Work with a team of passionate, talented professionals who value innovation, creativity, and data-driven results.
• Cutting-Edge Tools: Gain access to advanced platforms and resources to execute impactful strategies.
• Career Growth: Shape the future of our performance marketing strategy and make a tangible impact on our business success.

The minimum annual salary for this position is $170,000 and the maximum is $190,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.