Director, Culture & Consumer Communications

Role Description:

ByHeart is redefining infant nutrition, and we’re looking for a visionary Director of Culture & Consumer Communications to make sure everyone is talking about it - from product benefits to linking it to the latest trends for next generation parents. This role is responsible for amplifying our voice where it matters most—through culture, partnerships, talent/celebrity, and earned moments that drive consumer connections. You will be our cultural buzz driver, ensuring ByHeart is the most relevant, talked-about brand in the parenting space. Reporting to the Senior Director of Communications, you’ll partner closely with Brand Marketing, the Founders, Product Marketing, and Creative to ensure we’re leading conversations and creating cultural momentum.

Reports To:     Senior Director, Communications

Location:        Hybrid, New York City

Start Date:     ASAP

What You Will Contribute:

• Drive Consumer Buzz & Cultural Relevance: You’ll be responsible for making ByHeart a household name through earned PR, talent/influencer partnerships, and cultural activations.
• Earned Media & PR Leadership: Develop and execute breakthrough PR strategies that secure high-impact consumer coverage across parenting, lifestyle, and mainstream media.
• Own Integrated Communications Briefs & Cross-Functional Execution – Lead the development of PR-led campaign briefs, outlining strategy, storylines, KPIs, and deliverables. Drive project management and cross-functional collaboration across internal teams to bring earned ideas to life—across assets like landing pages, campaign materials, press site, events, and more.
• Super-Connector Mindset: You’ll build relationships with top-tier media, influencers, creators, and cultural communities, ensuring ByHeart is woven into the cultural zeitgeist.
• Influencer, Celebrity & Talent Partnerships: Own our approach to influencer and talent engagement, driving seeding, gifting, and partnerships that feel organic and buzzworthy.
• Trendspotting & Cultural Moments: Stay ahead of trends, tapping into key cultural moments, conversations, and viral opportunities to create real-time engagement.
• Social & Digital Virality: Collaborate with the Social team to amplify brand storytelling, ensuring our message cuts through and spreads organically.
• Strategic Storytelling: Develop compelling narratives that align with our brand mission, creating sticky, shareable, and culturally resonant moments.

This Describes You:

• You’re a PR powerhouse with a track record of driving earned buzz and cultural relevance for consumer brands.
• You’re obsessed with culture, media, and trends, always spotting the next viral moment before it happens.
• You have a super-connector mentality and deep relationships with consumer media, influencers, and cultural tastemakers.
• You understand parenting culture inside and out, from emerging conversations to the communities shaping the space.
• You thrive in fast-paced, high-energy environments, thinking on your feet and capitalizing on cultural moments in real-time.
• You believe in breaking through, not blending in, and have a proven ability to craft standout campaigns that get noticed.
• You’re highly collaborative, working cross-functionally with marketing, creative, and product teams to bring ideas to life.

Requirements:

• 7+ years of experience in PR, Communications, or Cultural Marketing, with a strong consumer and earned media focus.
• Proven success in driving consumer buzz and cultural impact for brands, particularly in parenting, lifestyle, or wellness spaces.
• Deep relationships with top-tier media, influencers, and cultural trendsetters.
• Strong experience in earned media, influencer engagement, talent partnerships, and grassroots activation.
• A pulse on the cultural zeitgeist, viral trends, and emerging conversations that matter to modern parents.
• Ability to work agilely and in real-time, capitalizing on trends and media moments as they happen.
• A creative and strategic mindset—you don’t just execute, you bring big ideas to the table.

This is an opportunity to define the future of ByHeart’s brand presence, creating a movement that extends far beyond the formula aisle. If you’re ready to make waves, we want to hear from you.

The minimum annual salary for this position is $170,000 and the maximum is $190,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.