Content Marketing Associate

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban Notable Capital, and others.

Who You Are

We’re looking for a Content Marketing Associate to lead the execution of content creations that drive awareness, engagement, and conversions. In this role, you’ll focus on developing both seasonal and evergreen content offers across the entire brightwheel product portfolios. You’ll collaborate with cross-functional teams to craft compelling narratives, optimize content for organic channels, and refine our lead generation strategy. You’ll play a key role in shaping how we connect with Admins, Educators  and our customers. Success in this role requires a detail-oriented, results-driven individual who thrives in a collaborative environment and is passionate about executing high-impact content strategies.

• Content Creation: Develop and publish content that promotes E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness), including both short-form content (blogs) and long-form content (industry reports, surveys, customer insights, templates, guidelines).
• Lead-Gen Storytelling: Update and optimize high-converting blog posts by telling more compelling stories that drive prospects to engage further with demos or content downloads.
• Content Editing & Quality Assurance: Edit and proofread various content types, including blogs, landing pages, presentations, and content offers. Ensure all content meets brand standards and is free from errors before publishing.
• Research and understand ECE industry trends to ensure content remains relevant and insightful.
• Maintain content calendars and track deadlines to ensure timely delivery of all content pieces.
• Webinar Operations & Chat Management: Manage live webinars by acting as the marketing point of contact for panelists, overseeing chat interactions, and ensuring a smooth and interactive experience for participants.

• A passion for early education and an understanding of the challenges educators face is a plus. Teaching experience as an educator or admin preferred.
• Strong writing, editing, and proofreading skills.
• A creative mindset with the ability to adapt writing styles to different audiences.
• Strong organizational and project management skills, with the ability to manage multiple content initiatives simultaneously.
• Familiarity with SEO best practices and content optimization.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Experience with webinar platforms, operations, and chat management is a plus.

Equity & Ownership:

We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.

Premium Benefits & Wellness Support:

We want our team members and their families to thrive. We support this through:

--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families 

--Generous Paid Parental Leave for growing families

--Flexible Paid Time Off (PTO) to recharge and relax

--401(k) Enrollment to help you plan for the future

--Monthly Wellness & Productivity Stipend to support your well-being

Work-Life Flexibility:

We are a fully remote company, giving you the flexibility to work from where you thrive. Say goodbye to the commuting hassle and reclaim valuable time for what matters most.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.