Social Media Lead

Marketing at Brex

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers — across Revenue Marketing, Product Marketing, and Brand Marketing — are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, Business Development, and Design teams to show our prospects and customers how we can help them reach their full potential.

What you’ll do

We’re seeking a creative and editorially minded Social Media Lead who is deeply entrenched in the fintech landscape. In this role, you will lead the development and execution of our social strategy, oversee a Social Media Associate, and bring an editorial lens to how we present ourselves across channels. From product launches to founder spotlights, to data-driven insights, you’ll create original content that sparks conversation and builds connection.

We’re looking for someone who doesn’t just post but publishes. Someone who thinks in headlines, understands cadence and tone, and can tailor content to meet the moment while building for the long term. Your work will position Brex as a thought leader while engaging founders, operators, and finance teams with content that educates, entertains, and informs.

This role is both strategic and hands-on: you’ll set the roadmap, define success, and also roll up your sleeves to concept, write, and produce content day-to-day. You’ll partner closely with brand, comms, EPD, and product marketing to ensure our social voice reflects our mission and pushes the conversation forward.

Where you'll work

This role will be based in our San Francisco office. You must be willing to work in office at least 2 days per week on Wednesday and Thursday. Employees will be able to work remotely for up to 4 weeks per year.

Responsibilities

• Develop and own the social media strategy across X (Twitter), LinkedIn, and emerging channels — setting growth and engagement goals, defining audience segmentation, and aligning content to business priorities.
• Build and execute a consistent content calendar that spans campaigns, product launches, thought leadership, community engagement, and culture.
• Tailor content strategies to leverage each platform's unique strengths, audience behaviors, and algorithm differences, demonstrating a strong understanding of what resonates on X versus LinkedIn.
• Write and edit high-performing content, from threads and posts to witty replies and live commentary.
• Engage with the fintech and startup ecosystem in real time, replying to founders, customers, investors, and industry voices to grow awareness and brand affinity.
• Collaborate cross-functionally with product marketing, brand, comms, design, and execs to translate company priorities into social storytelling.
• Track performance, analyze trends, and evolve strategy based on what’s working — using data to inform decisions and experiments.

Requirements

• Have 5+ years of experience in social media, ideally at a fintech, B2B SaaS, or tech company with a strong brand voice.
• Know how to balance editorial instincts with performance metrics — you trust your taste but also love a good dashboard.
• Possess leadership skills, with experience managing and developing team members.
• Proficient at scaling social strategy — from goal-setting to execution and measurement.
• Are deeply embedded in fintech and tech Twitter/LinkedIn — you know who’s who, what’s trending, and where the conversation is headed.
• Can write sharp, on-brand content and shift tone as needed — from insightful to witty to deadpan.
• Have opinions on threads, memes, and the best way to ride a trend without trying too hard.
• Consistently ideate and experiment fresh ideas (weekly) for how social can fuel community, conversation, and advocacy.
• Thrive in a fast-paced environment where strategy and execution go hand in hand.

Bonus Points

• Have grown a brand’s social from early days to scaled presence.
• Have experience building a founder or executive social presence as part of a brand strategy.

Compensation