Lifecycle Marketing Specialist

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are seeking a highly experienced Lifecycle Marketing specialist to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. 

• Direct and create plans for user operations to maximise user retention and growth;
• Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing campaigns;
• Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions;
• Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

• Bachelor’s degree in Marketing, Business, Data Science, or a related field;
• Proven experience in multi-team stakeholder engagement, collaboration, and the development of successful lifecycle marketing campaigns;
• In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies;
• Exceptional logical thinking and data-driven decision-making abilities;
• Deep understanding of digital marketing channels and associated analytics tools;
• Ability to translate complex data into clear and actionable business insights;
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points;
• Proactive and self-motivated with a keen eye for detail
• Crypto enthusiast.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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