B2B Content Marketing Manager

Job Summary

A company is looking for an Institutional & B2B Content Manager.

Key Responsibilities

• Develop high-quality, segment-specific content for institutional audiences, including educational materials and market insights
• Produce content assets that support lead generation campaigns and sales enablement for institutional and B2B segments
• Collaborate with Growth, Product Marketing, and Sales to ensure consistent messaging across various channels

Required Qualifications

• 7-10 years of content marketing or editorial experience, preferably in crypto, fintech, or financial services
• Proven track record of creating institutional-grade content tailored to enterprise buyers
• Experience working with demand generation and sales teams to align content with marketing campaigns
• Ability to manage multiple projects and stakeholders while maintaining quality standards
• Data-driven mindset skilled in using market research and analytics to inform content strategies