VP Finance - AskNicely

This position is open to candidates in Austin, TX , Salt Lake City UT, and Portland, OR

Who We Are

AskNicely is the award winning customer experience platform for service businesses and we’re on a mission to make frontline work more rewarding. With teams in the United States, New Zealand and the Netherlands, we’ve got backing from amazing venture capital partners to pioneer a new category of software that will improve the daily lives of millions of frontline workers.  

The Role

As the VP of Finance, you will be a strategic partner to the CEO and a vital member of our leadership team. You’ll lead the finance and accounting organization, embedding data-driven insights and best practices into our operations to drive strategic growth and operational efficiency. In this role, you will have ownership over financial planning and analysis, cash management, compliance, audit, and legal operations while supporting key partnerships with investors, board members, and other stakeholders.

You will also play a pivotal role in our growth strategy, using your expertise in SaaS metrics, capital markets, and FP&A to optimize our financial performance and support company milestones, from fundraising to M&A opportunities.

Key Responsibilities

• Drive Financial Strategy: Align financial metrics with business objectives to guide strategic investments and fuel AskNicely’s growth.
• Develop a High-Performance Finance Team: Mentor and empower your team to deliver accurate, timely, and actionable financial insights.
• Optimize Systems for Growth: Balance agile, scalable financial tools with scrappy solutions to support the evolving needs of our business.
• Manage Compliance & Risk: Oversee legal, tax, compliance, and audit requirements, ensuring AskNicely remains adaptable and compliant as we continue to scale.
• Lead Cash Management: Develop budgeting and cash allocation strategies to support sustainable growth, balancing short-term needs with long-term health.
• Storytelling for Investors: Build compelling financial narratives and data rooms to support fundraising and M&A initiatives, and be a trusted communicator with our investors and board.

About You

We are looking for a builder not a fine tuner.  This is a hands-on leadership role which requires you to influence and collaborate at a senior level, as well as get into the details and punch the numbers.  We are also seeking someone who is:

• Strategic Communicator & Collaborator: You’re skilled in translating complex financial insights into clear, actionable strategies, and you work effectively with cross-functional teams to drive alignment and execution.
• Commercially Minded: You approach finance with a business-first perspective, seeking ways to enhance our financial model while contributing to overall company growth and performance.
• Curiosity Balanced with Execution: You’re always eager to learn and improve, but you also know when it’s time to take decisive action. Your curiosity drives innovation, while your focus ensures impactful execution.
• Adaptable & Resilient: In the face of change, you remain composed and adaptable, ready to pivot strategies to meet evolving business needs and market conditions.
• Macro Thinker with Attention to Detail: You’re able to maintain a big-picture perspective on financial strategy while also ensuring that day-to-day operations are running smoothly and effectively.

What We Offer

• Comprehensive benefits package including FREE medical, dental, vision, short term disability, paid parental leave, life insurance and other supplemental options
• Accrue up to 4 weeks paid time off  - plus an 5 extra "Nice Days" per year
• Flexible, hybrid work environment 
• Up to $1,500 Learning and Development reimbursement per year for personal or professional growth

Our Cultural Pillars

If, like us, you put a lot of value in culture, lifestyle and opportunity as well as benefits, you'll like what's on offer here.  Lots of people ask about the culture at AskNicely and there are three non-negotiables to what we call “living in the purple”:

Play to Win: We bring our “A” game to solve problems, collaborate with teams and support customers with the urgency of an owner. We have high standards, but favor progress over perfection – keeping it simple as we grow.

Love Your Feedback: We’re in the business of feedback. We model transparency, curiosity and getting and giving feedback to keep improving..

Be Nice: We believe a great business can be built by nice people who are *kind* to one another. We are human. We show off our personality. We stay humble.

Why Join AskNicely?

Our culture is built on empathy, excellence, and passion. We encourage you to apply, even if you don’t meet every single criterion—our ideal candidate is as excited about the AskNicely journey as we are.

Apply now and join us in shaping the future of frontline work.

Studies have shown that, while men will typically apply to a role when they have 60% of listed qualifications, women and marginalized communities tend to only apply when they meet 100% of the listed qualifications. Upholding marginalized communities is central to our core at AskNicely, so we encourage you to apply, even if you don't meet 100% of listed criteria.

“He aha te mea nui o te ao?  He tāngata, he tāngata, he tāngata”

“What is the most important thing in the world? It is the people, it is the people, it is the people.”

Whakatauki

(Māori Proverb)