Marketing Manager, Internal Events

About the Role:

AppLovin is looking for a creative and highly skilled Marketing Manager, Internal Events  to design and execute engaging experiences that strengthen company culture. In this role, you will lead employee engagement initiatives through innovative events, large-scale offsites, and team-bonding activities across global locations. You will also manage an Employee Engagement Sr. Associate (Engineering) to ensure alignment on strategy and execution.

Responsibilities:

Planning & Execution of Global Events & Offsites 

• Develop and maintain a strategic calendar of high-impact internal events and global offsites to foster employee engagement and strengthen company culture.
• Partner with internal stakeholders and leadership to design experiences tailored to business objectives and team needs.
• Lead the planning and execution of large-scale company events in the Bay Area, while guiding global teams on seasonal events (e.g., holiday parties).
• Lead end-to-end planning of company offsites, including venue selection, travel coordination, agenda development, and activity programming.
• Collaborate with facilities, IT, and catering teams to ensure seamless execution of all events.
• Source and manage external vendors, ensuring high-quality production, logistics, and cost-effective solutions.
• Oversee complex event budgets, track expenses, negotiate contracts, and ensure fiscal responsibility without compromising quality.
• Direct event logistics, including travel arrangements, websites, collateral, attendee communications, and swag distribution.
• Gather participant feedback to continuously improve event experiences and drive engagement.

Team Management & Support:

• Manage the Employee Engagement Sr. Associate (Engineering) to ensure alignment on execution and strategy for internal events.
• Provide high-level support and guidance for engineering team events as needed.
• Support Swag Coordinator and Employee Engagement Sr. Associate with Employee holiday gifting.

Qualifications:

• 5+ years of leadership experience in event planning, specializing in high-impact, memorable experiences.
• Experience planning luxury multi-day destination events.
• Outstanding interpersonal skills with professional, solutions-oriented communication.
• A creative mindset and a passion for producing unique, engaging events.
• Proven ability to meet deadlines in a fast-paced, collaborative environment.
• Experience leading a team of event professionals.
• Advanced budgeting skills, including expense tracking and contract negotiation.
• Exceptional organizational, project management, and time management skills.
• Self-motivated and proactive.
• Proficiency in Google Workspace, particularly advanced spreadsheet functions.
• Must be based in the Bay Area, CA.
• Must be willing and able to travel internationally 3-4 weeks per year.

Bonus Points:

• Proficiency with tools such as Asana, Slack, and SplashThat.
• Interest in the AdTech and AI industries.
• Experience in creative branding.
• Passion for diversity, equity, inclusion, and social impact initiatives.

AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles.  We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.

 

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

 

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.

 

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more here.

 

Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.