Fintech Sales Development Representative (SDR)

One of the Fastest-growing Fintechs is Hiring! Join the ANNA Money Team: Revolutionising Business Administration for Australian SMEs.

At ANNA Money, we’re more than just a mobile app and business current account—we’re transforming the way small businesses handle banking, tax, and financial admin. As a Top 25 Startup (Bloomberg, 2024) and one of the fastest-growing fintechs in Europe, we are now bringing our innovative financial services to Australia.

Our mission is simple: eliminate the hassle of tax, invoicing, and admin so that business owners can focus on their passions. By combining cutting-edge AI, automation, and intuitive financial tools, we make business administration effortless. With over 120,000 customers and a rapidly expanding product suite, ANNA is at the forefront of fintech innovation.

Now, we’re building a world-class sales organization to accelerate our growth. As an SDR (Sales Development Representative), you’ll play a critical role in generating new business opportunities, qualifying leads, and driving our expansion into the Australian market.

This is an opportunity to develop your sales career at a high-growth fintech, working with ambitious, driven teammates in a fast-paced, dynamic environment.

What you’ll do

• Identify & Qualify Leads – Engage inbound leads and qualify prospects through discovery calls and consultative sales techniques.

• Drive Outbound Outreach – Research, identify, and engage prospective businesses through email, phone, and LinkedIn outreach.

• Grow the Sales Pipeline – Build and maintain a pipeline of high-quality opportunities for the sales team.

• Conduct Initial Sales Conversations – Educate prospects on ANNA’s business banking and expense management solutions, identifying key pain points and opportunities.

• Track & Optimize Performance – Maintain accurate CRM records and continuously improve your sales approach based on data-driven insights.

• Collaborate Across Teams – Work closely with Account Executives, Marketing, and Product teams to refine messaging and improve conversion rates.

What you’ll need

• 1-2+ years of experience in telesales, inside sales, or B2B sales, ideally within fintech, SaaS, or financial services.

• Proven outbound & inbound sales skills, with experience handling high lead volumes and qualifying opportunities.

• Full-cycle sales expertise – Experience managing the entire process, from lead generation to closing and ongoing account engagement.

• Track record of hitting targets – Ability to consistently meet or exceed KPIs and sales goals.

• Strong communication skills – Confident in delivering value propositions and handling objections.

• Self-starter mentality – Highly motivated, organized, and comfortable working in a fast-moving startup environment.

• Experience with CRM systems (Salesforce preferred) and sales outreach tools.

Nice to have

• Previous experience in a sales or customer-facing role (inside sales, SDR, BDR, account management).

• Background in fintech, financial services, or B2B SaaS.

• Experience with outbound prospecting tools like HubSpot, Outreach, or SalesLoft.

• Familiarity with the SME landscape and an understanding of their financial needs.

Why join ANNA Money?

• Build Your Sales Career at a High-Growth Fintech – Get world-class training and mentorship in B2B sales.

• Fast-Paced & High-Impact Role – Play a key part in expanding ANNA’s footprint in Australia.

• Great Earning Potential – Competitive salary + uncapped commission.

• Hybrid Work Environment – Work from our Sydney CBD office with flexible remote options.

• Growth Opportunities – Clear progression path to Account Executive roles.

How to apply

• If you’re driven, coachable, and excited about fintech, we want to hear from you. Apply now and start your journey with ANNA Money.