SEM Senior Specialist

What does this role involve:

• You will be managing and optimizing sponsored campaigns in Google Ads to maximize return on ad spend (ROAS)
• You will update campaigns based on product changes and availability
• You will automate processes to improve operational efficiency and streamline
• You will conduct A/B tests, implement data-driven solutions, and develop long-term strategies to ensure sustained growth in performance metrics
• You will monitor competitor activities, stay updated on industry trends, and collaborate with cross-functional teams such as marketing, sales, B2B customer support, product development, and technology
• On a daily basis, you will balance creative and analytical approaches to deliver high-quality performance under time pressure

We are looking for people who:

• Have experience in managing SEM campaigns, particularly in Google Ads and Microsoft Ads
• Demonstrate strong analytical thinking with the ability to budget, forecast, and analyze campaign performance
• Are adaptable to changing conditions, open to process improvements, and skilled in creative problem-solving and process design
• Effectively collaborate with teams and stakeholders while managing time and meeting deadlines
• Are proficient with tools such as Google Ads Manager, Google Ads Editor, Google Analytics 4, and market analysis platforms like SEMrush or Similarweb
• Are fluent in English (B2) and Polish (C1)

What we offer:

• A hybrid work model. Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)
• Annual bonus up to 10% of the annual salary gross (depending on your annual assessment and the company's results)
• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)
• English classes that we pay for related to the specific nature of your job
• Working in a team you can always count on — we have on board top-class specialists and experts in their areas of expertise
• A high degree of autonomy in terms of organizing your team’s work; we encourage you to develop continuously and try out new things
• Training budget and an internal educational platform, MindUp (including training courses on work organization, means of communications, motivation to work and various technologies and subject-matter issues)
• If you want to learn more, check it out

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