Global Paid Media Strategist – ABM & Demand Generation (12-Month Contract)

About Achievers

The "Achievers Employee Experience Platform™" empowers employees to recognize each other in real time and aligns them to the values and goals of the company. With almost 4 million global users, the Employee Experience Platform enables employees in over 170 countries. Visit us at www.achievers.com to learn more, and check out our platform in action here. Join us in our mission to Change the Way the World Works™!

Our commitment to you:

At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences.

We’re looking for a Paid Media Strategist to drive global paid media execution and strategy across paid social, programmatic platforms, and emerging channels like connected TV (CTV). This role plays a key part in supporting our ABM plays, accelerating inbound demand, and driving measurable pipeline impact across key regions—North America, APAC, and EMEA. 

As both a strategic thinker and executional expert, you’ll plan and optimize full-funnel paid campaigns that engage high-value accounts, fuel lead generation, and support targeted regional growth. You’ll work closely with content, design, regional marketing, and sales teams to deliver personalized, high-performing media programs.  

• Plan, execute, and optimize paid social, programmatic, and CTV campaigns across key global regions. 
• Build and manage media plans, forecasts, and test frameworks aligned to revenue goals. 
• Collaborate with content and design teams to produce audience-specific creatives and messaging across paid channels. 
• Optimize audience targeting, bidding, and performance across platforms like LinkedIn Ads, DV360, Demandbase, and The Trade Desk. 

• Partner with the ABM team to support account-based plays using intent signals (e.g., 6sense, Demandbase). 
• Activate retargeting and nurture strategies across paid channels to move high-intent prospects through the funnel. 
• Work with sales and regional marketing to align campaigns with buyer behaviour, market trends, and localized messaging. 

• Launch full-funnel campaigns that support inbound pipeline and campaign-specific objectives(e.g., content syndication, webinar promos, report launches). 
• Collaborate with marketing automation, content, and SDR teams to align paid efforts with broader demand gen goals. 

• Track and report on campaign performance (CTR, CPL, ROAS, pipeline influenced) by region and segment. 
• Partner with analytics teams to build dashboards and surface insights that improve targeting and lead quality. 
• Conduct A/B testing and iterate creatives and strategies to maximize performance across markets. 

• 5+ years of hands-on experience in paid social, programmatic, and/or CTV campaign management, ideally in a B2B SaaS environment. 
• Proven track record of launching global campaigns across platforms like LinkedIn Ads, Meta, DV360, The Trade Desk, and/or CTV providers. 
• Experience supporting ABM, intent-based targeting, and multi-stage buyer journeys. 
• Strong knowledge of tools like Google Analytics, Looker Studio, Google Tag Manager, Salesforce, Marketo, HubSpot, 6sense, Demandbase, or Bombora. 
• Analytical mindset with the ability to draw actionable insights from campaign data. 
• Strong cross-functional collaboration skills, with experience working across content, design, sales, and analytics teams. 
• Ability to manage multiple global campaigns in a fast-paced environment, with a proactive and self-driven approach. 

Why you’ll love working at Achievers:

We are passionate about disruptive technology that’s rooted in science, research and data.

We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!

We foster an environment of connection, security, and community. You’ll feel at home, without reservation. 

We believe in moving quickly, failing fast, and adapting to change. 

We enjoy coming to work every day because we believe in our product and love our culture.

We’re committed to achieving excellence in everything we do. 

Benefits & Perks for permanent full time employees:

·      Competitive Pay 💰

·      Parental Leave Top-up 👶🏼

·      Health Benefits and Life Insurance Coverage Upon Your First Day  🩺

·      RRSP Matching 🙌🏼

·      Flexible Vacation  🏖️ 

·      Employee and Family Assistance Program  🤝🏽

·      Full access to the LinkedIn Learning Library 👩‍💻

·      Internal Mentorship Program  🎓

·      Employee-Led Employee Resource Groups  👏🏼

·      A beautiful office space located in Liberty Village, Toronto 🇨🇦

·      Participation in our Points-based Employee Recognition Program ✨ 

·      Opportunities for professional development and career growth 📈 

Our work environment:

Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates to apply to join our A-Player family. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Achievers is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Achievers is committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any accommodations for your interview, such as assistive technology, wheelchair accessibility, or alternative formats of materials, please let us know. We are happy to make necessary arrangements to support your needs.