Sr Performance and Demand Marketing Manager

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

We are seeking a strategic and results-driven Sr Performance and Demand Marketing Manager (Enterprise B2B) to lead the development and execution of marketing strategies that drive pipeline growth, customer acquisition, and revenue with a focus on enterprise segments. In this role, you will oversee performance marketing channels (both online & offline) and execute full funnel demand generation campaigns targeting our B2B new business & expansion segments. You will be responsible for global performance and demand generation strategies across all regions including AMER, EMEA & APAC. You will collaborate cross-functionally with revenue marketing, corporate comms, sales, product marketing and marketing analytics teams to deliver measurable impact to pipeline and revenue.

This is a remote opportunity within Canada and the US.

• 7+ years of experience in B2B marketing, with a focus on demand generation, enterprise marketing, and performance marketing.
• Proven success in developing and scaling multi-channel marketing campaigns that drive enterprise pipeline and revenue.
• Deep understanding of enterprise customer segments, including long sales cycles, buying committees, and high-touch engagement strategies.
• International B2B marketing experience, including developing strategies that address regional differences in customer behavior, regulatory environments, and market dynamics
• Strong expertise in digital advertising platforms (Google Ads, LinkedIn Ads, Meta, Reddit, etc), CRM (Salesforce), and martech tools (Marketo).
• Expertise in full-funnel marketing strategies, including ABM and content marketing
• Analytical mindset with proficiency in reporting tools (Google Analytics, Looker, Salesforce) and the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills, with the ability to influence at all organizational levels.

• Demand Generation Strategy: Develop and execute comprehensive B2B demand generation strategies tailored for enterprise accounts to drive pipeline growth across multiple channels
• Performance Marketing: Lead paid acquisition efforts across channels like paid search, paid social, programmatic, CTV, Audio, Offline and more while ensuring campaigns are optimized for enterprise audiences and maximum ROI
• Paid Media Strategy: Define and manage the overarching paid media strategy, ensuring a cohesive approach across all platforms to maximize reach, engagement, and lead quality while optimizing spend
• Funnel Optimization: Build and refine full funnel performance marketing tactics for Mid-Market and Enterprise segments from awareness through conversion
• Account Based Marketing: Design and execute ABM strategies across paid channels, leveraging full funnel demand generation tactics to engage the GTM/Sales teams key book of business accounts
• Enterprise Alignment: Collaborate closely with revenue marketing team to align paid marketing efforts with account strategies and funnel optimization
• Data-Driven Insights: Analyze campaign performance and marketing data to uncover insights, drive optimizations, and present actionable recommendations to stakeholders
• Collaboration: Partner with sales, product marketing, and content teams to align messaging, target accounts, and campaign goals, ensuring seamless integration and execution for enterprise-level prospects
• Budget Management: Manage performance marketing budgets, forecasting, and reporting to ensure efficient allocation of resources

USA-based roles only: The annual base salary for this role is between $123,000 USD and $167,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $117,000 CAD and $159,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture 

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. 

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. 

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged at 1Password—it's an essential part of how we will be successful at 1Password.

Our approach to remote work 

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. 

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: 

Health and wellbeing

👶 Maternity and parental leave top-up programs

🏝 Generous PTO policy 

💖 Four company-wide wellness days 

 Growth and future 

📈 Company equity for all full-time employees

💸 Retirement matching program

🔑 Free 1Password account

Community 

🤝 Paid volunteer days 

🌎 Employee-led inclusion and belonging programs and ERGs

🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.